HaysA global leader in staffing solutions and specialized recruitment, is embarking on a major rebranding and repositioning to better meet the changing needs of businesses and professionals in today's rapidly evolving labor market.
The significant changes in the labor market over the last two years have led to the evolution of Hays As an organization, they have positioned the company in a new and better position to meet the emerging requirements of their customers and address the new challenges they face, such as long-term skills shortages, the creation of new jobs, the constant need to upgrade equipment, wage inflation, and changes in work habits. In this context, Hays It is supporting its clients, both companies and candidates, now more than ever, to navigate an increasingly complex job market.
The brand's renewal and repositioning indicate that Hays Hays is increasingly focused on meeting its customers' needs by offering a wider range of services. This transition means Hays is increasingly positioning itself in the market as a human resources and talent services business, providing an integrated suite of solutions, including MSP (Managed Service Providers) and RPO (Recruitment Process Outsourcing), along with specialized selection, to help its clients grow and maintain their competitive advantages in this new era of work.
Hays It sees its role as a Leadership Partner, working alongside its clients to solve problems that may arise in the labor market. In this capacity, for example, it helps clients design and implement strategies to create inclusive and equitable workplaces; provides them with data-driven insights to support their decision-making; advises them on how to access the talent network best suited to their needs; helps them create compelling job postings by understanding a company's identity; and supports them in all aspects of their recruitment processes, from strategic planning to operational execution.
Hays It also recognizes that today's professionals require different forms of career support. This necessitates greater investment to become true career advocates for each candidate, providing them with the knowledge and tools needed to support their professional development; facilitating their learning to ensure their skills remain relevant in a constantly evolving job market; and helping them develop a career plan that enables them to achieve their ambitions and empowers them for success.
As part of the brand refresh, Hays It is consolidating its sub-brands, simplifying its structure, and renewing its corporate message so that all customers benefit from the full potential of Hays at both the local and global levels. This move will connect all areas of your business to enable better knowledge sharing, continuous improvement of the range of services available to customers, and a more personalized experience. The change is designed to make accessing any aspect of Hays services seamless and easy, and to facilitate collaboration.
Alistair Cox, CEO of Hays At a global level, it highlights that "Hays It represents the key to what economies need most to thrive – a skilled workforce – and we know that creating, developing, and retaining professionals is becoming increasingly complex. Our business revolves around people, so this new phase of our own evolution is designed to better address these challenges for our clients and candidates. With this, we aim to help companies and the people within them succeed in this rapidly changing job market.
Cox says that "it's an exciting time to be a part of HaysWhat we are doing now will define our success as a company in the years to come. Hays' unique scale, breadth, and depth of knowledge and experience worldwide make us stronger than ever in the market. Bringing the full power of our knowledge and capabilities to every customer in an integrated and focused way will create a formidable platform for our own growth.
During 2021, Hays It conducted extensive research with external experts, speaking with customers, non-customers, and candidates globally to understand their perception of what Hays does well, where opportunities exist, and what they really want and need, as well as the role that Hays could play a role. The company also observed competing companies in the market to understand how other organizations in the same industry were developing their own approach in order to figure out how to differentiate its services. Hays in the market.
The new slogan of Hays "Working for your tomorrow"It aims to prepare organizations and individuals to be stronger tomorrow than they are today. It also seeks to demonstrate Hays' commitment to working alongside its customers to help them achieve their goals. At the same time, it expresses its dedication to putting its customers at the heart of everything it does, looking to the future and anticipating what is needed to help its customers make the most of the many opportunities that lie ahead."
