Noticias de la Cámara
Mobile Commerce: The Strategic Heartbeat for Brands in the UK, Spain, and Beyond | SituAction
09/09/2025
Did you know that in the UK more people now shop on their phones than stream music or video?
That simple fact highlights a global reality: mobile is no longer a “nice-to-have.” It’s where customers live. And businesses that treat mobile as secondary are leaving both revenue and loyalty on the table.
Globally, mobile commerce is projected to hit $4 trillion by 2025 — nearly 60% of all online retail.
This isn’t just about the UK; it’s about Europe too. In Spain and across the EU, the same trend is accelerating. Consumers — whether they’re buying fashion, food, services, or entertainment — are swiping, scrolling, and tapping their way through decisions.
Yet too many brands still fall short:
- Slow or confusing checkouts.
- Clunky apps.
- Fractured web-to-mobile journeys.
Every one of these friction points costs trust, attention, and ultimately revenue.
Why mobile-first matters for every industry
The businesses winning today are not just “mobile-friendly.” They are mobile-first and omnichannel. That means ensuring consistency and connection across mobile, desktop, social, packaging, and physical retail.
Imagine this scenario:
- A customer scans a QR code in-store.
- They receive tailored product information instantly on their phone.
- Later, they’re re-engaged online with personalised content or loyalty offers.
That isn’t science fiction. It’s joined-up storytelling across every touchpoint — and it builds both trust and delight.
The opportunity for UK–Spain business
For Chamber members, the implications are clear:
- Cross-border trade is increasingly digital-first, and mobile experiences are often the first encounter international customers will have with your brand.
- Spanish and European consumers are mobile natives; expectations of speed, clarity, and seamlessness are higher than ever.
- Agility matters: your competitors are already investing in mobile-native journeys.
The next step: audit your brand’s mobile journey
A mobile and omnichannel audit is a powerful way to identify:
- Where customer journeys break down.
- Where revenue is being lost through friction.
- Where opportunities exist to create memorable, loyalty-building moments.
Every slow load, broken link, or confusing checkout is money left on the table.
Final thought
Businesses across all sectors — from retail to services to entertainment — should be treating mobile not as a single channel, but as the heartbeat of their brand story.
The UK, Spain, and Europe are at the forefront of this shift.
The question is: will your business lead the way, or risk being left behind?
