The British Chamber of Commerce in Spain and Brand Finance are pleased to invite you to an exclusive event exploring the strategic role of city brands in a globalised world. How is a city perceived internationally? What makes it attractive to investors, talent and tourists? Through the Global City Index —based on the opinions of over 15,000 people in 20 countries— Brand Finance evaluates the reputation of 100 major cities worldwide. At this event, we will present the latest findings, with a special focus on London, once again ranked number one. We’ll examine its key strengths and areas for improvement, and discuss how data and brand strategy can shape the future image of cities around the world.