Tipo de Socio
Publicidad y Creatividad
MARKETING TO EXPATRIATES in Spain and its islands, Gibraltar and Portugal.
We are specialists in targeting this very lucrative market and have been doing so for nearly 20 years. We offer a complete advertising, media, marketing and PR service. We are English and Spanish not just bi-lingual, enabling us to correspond with our clients and create ideas in both languages to the respective target audiences if necessary! We know the expat media in all of Spain including the Canaries, the Balearics, Portugal and Gibraltar; we buy media VERY competitively; we know which publications and radio stations work and which do not. We know the cultures of north Europeans and we create campaigns that will be fully understood by the target segment. We have conducted marketing campaigns for leading companies in Spain who have reaped benefits from the expatriate marketplace including Specsavers, Barclays Bank, Liberty Seguros, Lloyds Bank International, Dunnes Stores, Linea Directa, Helle Hollis, Hassans, Knight Insurance and other large and small organisations. Although some companies work with large agencies for their national business they use PLC for all their media buying, creativity, PR and below-the-line material (brochures, leaflets, posters, etc) for the international segment.
For an exploratory meeting, call Philip Langley on (+34) 956 794112 or 609 461 591