Digital and Social Media Manager, B3 Madrid - British Embassy

Empresa: British Embassy

The British Government is an inclusive and diversity-friendly employer.  We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age, veteran status or other category protected by law. We promote family-friendly flexible working opportunities, where operational and security needs allow.

Job Category - Foreign and Commonwealth Office (Policy & Political roles)

Job Subcategory - Communications, Press and Media

Job Description (Roles and Responsibilities)

The UK Foreign and Commonwealth Office (FCO) is looking to recruit an energetic, enthusiastic, self starter and motivated Digital and Social Media Manager to be based at the British Embassy in Madrid.

This is an exciting and unique role at the British Embassy, Madrid, working on varied, fast-paced and often political issues, in the heart of our dynamic communications team. Here at the British Embassy Madrid we like to consider ourselves as an example of digital best practice across the Foreign Office network of Embassies. We use our digital communications in support of our broader communications strategy to help deliver the top priorities for the Embassy, ranging from policy work like Brexit, to fashion and trade promotion and reducing passport theft as part of our consular prevention work.

We use digital communications to reach our target audiences, to explain the UK position, so that people understand our key messages and engage with those messages. We use a range of digital platforms (you will have oversight of our 9 digital channels) and increasingly use video to reach our audience. This is a fast paced job, with no two days the same, and we are looking for someone with at least 3 years of digital and communications experience, and we encourage creativity and innovation. Copywriting, photography, video and graphic design skills would also be highly valued.

You will be a key part of our friendly comms team, working across teams, and across the network of consulates that the UK has across Spain. It is an exciting time to be working at the heart of the UK-Spain bilateral relationship, and there will be opportunities for travel with the role, alongside a full package of learning and development. It is a supportive working environment which also embraces flexible working.

- Roles and responsibilities / what will the jobholder be expected to achieve?

  • Work closely with Embassy colleagues to understand the top objectives and audiences across teams, then develop and implement our digital strategy and local communication campaigns, using the OASIS framework, and collaborating with partner organisations where appropriate.  
  • Develop and manage channel strategies for all local social media channels to ensure our channels are working to reach and engage with the right target audiences in support of specific policy objectives.
  • Deliver social media innovation (infographics, videos, live streaming, new apps, etc), by exploring and developing creative content focused on UK priorities, in support of the digital strategy and local campaigns.
  • Use social media creativity as a soft power tool to sustain and enhance reputation of UK, including working with partners in Spain, such as the British Council, Visit Britain, and others in support of the GREAT campaign to promote the UK.
  • Work with embassy colleagues and the Foreign & Commonwealth Office (FCO) headquarters to ensure all digital channels are used effectively to react and respond to live global and local events, including crisis situations and to promote global initiatives and campaigns in country.
  • Use data-driven analysis and evaluation to demonstrate the impact of digital campaign and communications work and apply that learning to future activities.
  • Oversee the creation of all content for our digital channels, including the GOV.UK website and social media, ensuring all content published to our channels is engaging and impactful, of the highest quality, and adheres to FCO social media guidelines.
  • Be responsible for all reputational aspects of our online persona ensuring all output adheres to FCO and UK Government codes of conduct and our engagement with members of the public, particularly British Nationals in need of assistance, is exemplary at all times.
  • Work with colleagues across the network to embed social and digital media awareness and understanding within other teams, including best use of tools like Twitter, Instagram, Facebook, video, photography and infographics.

Essential qualifications and experience

  • Bachelor’s degree or equivalent in a related field.
  • Fluent Spanish and English (minimum Level C1).
  • Minimum 3 years of relevant experience in digital media and communications.
  • Experience of managing social media platforms, including developing channel strategies, audience profiling and community building.
  • Experience developing and delivering strategic campaigns (ideally both paid and non-paid) to advance policy or other formal objectives.
  • Experience of using data analytics to evaluate performance of social media channels and campaigns (specific experience of Brandwatch, Newswhip, Audiense or similar would be highly valued).
  • Ability to work with external partners and manage suppliers and contractors.
  • Excellent writing skills with exceptional spelling, grammar and punctuation and knowledge of how to write for the web and social media.
  • Direct experience of video filming and production.
  • Direct experience of producing and editing photography and visual media for social media.
  • Experience working within a large organisation’s brand guidelines and codes of conduct.
  • Ability to grasp complex issues quickly and communicate them digitally in an effective way.
  • Ability to work under pressure and meet tight deadlines under little supervision.
  • Ability to respond flexibly to changing priorities, and occasionally work out of hours.
  • Willingness to travel within Spain and to other countries when required.

Desirable qualifications and experience

  • Experience or knowledge of working in an international environment.
  • Awareness of the work of the British Embassy and Consulates across Spain.
  • Keen interest in the politics, economics, current affairs and modern history of Spain.
  • Knowledge of UK and Spanish government institutions and procedures.
  • Line-management experience.

Required competencies - Changing and Improving, Making Effective Decisions, Collaborating and Partnering, Delivering at Pace

Application deadline - 2 November 2017

Grade - B3 (L)

Type of Position - Full-time, Permanent

Working hours per week - 37.5

Region - Europe, Eastern Europe & Central Asia

Country/Territory - Spain

Location (City) - Madrid

Type of Post - British Embassy

Starting monthly salary (EUR) - 2.661.08

Start Date - 1 December 2017

Other benefits and conditions of employment

This is a full-time permanent contract. The working hours are 37.5 hrs per week. Normal working hours are Monday to Friday 09:00 to 17:00 hours.

The successful candidate will be subject to a confirmation of a background check and security clearance.

The successful candidate will be enrolled in the Spanish Social Security Scheme and will therefore not be entitled to any gratuity from the Embassy/Consulate based on gross annual salary.

The British Embassy is a Diplomatic Mission with tax exempt status and does not collect taxes for other States. Employees are fully responsible for payment of Spanish income tax at the legally required rate. Staff recruited locally by the British Embassy in Spain are subject to terms and conditions of service according to local Spanish employment law.

Additional information

Please note that the deadline for applications is 23:55 on the day mentioned in the above field “Application deadline”. We advise you to allow enough time to complete and submit your full application, since only applications completed and submitted before the deadline will be considered. Please be aware that the deadline for submitting applications is considered to be the time zone for the country where the vacancy has arisen.

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